Kia: Proud to Inspire the Next Generation via Official Match Ball Carrier Program

Date: 04.14.26

Kia is honored to be part of history as an official FIFA World Cup 2026™ sponsor, joining a cultural moment that unites the world and inspires generations. This collaboration is more than a title, it’s a privilege and a commitment to the future of the sport. As we celebrate the passion, pride, and global spirit of soccer, we’re dedicated to empowering young dreamers with opportunities that bring them closer to the beautiful game.

This year, Kia proudly introduces the first-ever Kia Official Match Ball Carrier Cup, a youth tournament that brings together rising stars from around the world to compete, connect, and experience the joy of the sport on a global platform. Kia continues to fuel inspiration by giving young fans the unforgettable honor of stepping onto the pitch as Kia Official Match Ball Carriers, standing shoulder to shoulder with the greatest players in the world.

Together, we’re helping shape the next generation of athletes, igniting dreams, and celebrating the unity and energy that only the FIFA World Cup™ can bring.

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Kia: Official FIFA Match Ball Carrier Program