12 Languages, One Dealership: How Roseville Kia Serves Northern California's Diverse Communities

Date: 08.28.26

At Roseville Kia, a welcoming experience starts with meeting customers where they are, including in the language they prefer.

Buying a vehicle is a major decision. Whether you are purchasing your first car, upgrading for a growing family, or searching for an efficient electric vehicle, you deserve clear answers and a comfortable experience from start to finish.

For many customers in Roseville, Sacramento, and communities throughout Northern California, that means having the opportunity to shop in a familiar language. At Roseville Kia, our team speaks a dozen languages, helping make conversations about vehicles, financing, trade-ins, warranties, and ownership easier to understand.

The languages we speak include Arabic, Bengali (Banla), Dutch (Nederlandse), Farsi (Persian), Hindi (Hindee), Hmong (Hmoob), Nepali (Nepal), Punjabi (Pajabi), Russian (Russkiy), Spanish (Español), Tagalog (Filipino), and Urdu (Ardo).

This is more than a list. It is one of the ways Roseville Kia works to welcome the diverse families and communities that make Northern California such a special place to live.

Car buying should happen in a language you understand

A vehicle purchase includes many important details. You may want to compare Kia models, understand available features, review financing options, estimate monthly payments, or discuss a trade-in. These conversations matter, and you should never feel rushed or uncertain because of a language barrier.

Communicating in your preferred language can make it easier to:

Ask questions about vehicle features and technology
Compare gas, hybrid, plug-in hybrid, and electric models
Understand pricing, incentives, and financing terms
Discuss trade-in values and vehicle history
Review warranty coverage and ownership expectations
Feel confident before taking a test drive or signing paperwork

Our multilingual team includes professionals in direct sales, vehicle sales, internet sales, management, and finance. That means language support can be part of the entire shopping journey, not just the first conversation.

From first-time buyers to established families, our multilingual team is here to make vehicle shopping more comfortable and transparent.

Meet some of Roseville Kia’s multilingual team

Roseville Kia’s language resources reflect the many backgrounds and communities represented across the Sacramento region. Several members of our sales and management team can help customers in more than one language.

Arabic, Hindi, Punjabi, and Urdu

Razwan Muhammad, a member of our Direct Sales team, speaks Arabic, Hindi, Punjabi, and Urdu. His language skills allow him to assist customers from a variety of cultural backgrounds as they explore their vehicle options.

Bengali, Hindi, and Nepali

Satya Karki, also in Direct Sales, speaks Bengali, Hindi, and Nepali. Satya can help customers compare models, learn about the purchasing process, and take the next step toward finding a vehicle that fits their needs.

Dutch

Jimmy Hadley, a Direct Sales team member, speaks Dutch. Whether a customer is shopping for a commuter car, family SUV, or another Kia model, Jimmy is available to help make the process more approachable.

Farsi

Roseville Kia is proud to support Farsi-speaking customers. Viny Satyal and Mahdi Habibazad, both Sales Consultants, can help customers who prefer to discuss their vehicle purchase in Farsi.

Hmong

Our Hmong-speaking team includes David Xiong, Veng Vue, and Roger Her. David works as a Sales Consultant, Veng is our Internet Director, and Roger is in Direct Sales. Customers can connect with the team in person or begin their vehicle search online.

Russian

Nikita Lebedev, a Direct Sales team member, speaks Russian. He can help Russian-speaking shoppers learn more about Kia vehicles, inventory, pricing, and the steps involved in purchasing or leasing.

Spanish

Roseville Kia’s Spanish-speaking team includes Leo Flores Raya and Dominic Benavides, both Sales Consultants, as well as Christian Hurtado, Abel Ceballos, Arturo Hernandez Elox, and Christian Castillo, who serve in finance and management roles.

Having Spanish-speaking support throughout sales and finance can be especially helpful when customers are reviewing purchase details, discussing payment options, or completing the final steps of a transaction.

Tagalog

Chester Tinsay, a Direct Sales team member, speaks Tagalog. He is available to help Filipino customers explore Kia models and move through the shopping process with greater comfort and confidence.

Support for sales, financing, and service

Language support is valuable well beyond the initial vehicle search. After you choose a vehicle, you may have questions about financing, protection products, registration, accessories, or Kia’s warranty coverage. Our team can help explain the details and connect you with the right department.

The same principle applies after you purchase your vehicle.

Routine maintenance and repairs are important parts of keeping your Kia safe and reliable. Customers may need help understanding recommended services, inspection results, repair estimates, or maintenance intervals. At Roseville Kia, you can ask for assistance in your preferred language when working with our sales and service departments.

Our Kia Service Center provides maintenance and repairs with trained technicians and genuine Kia parts. You can also schedule service online or contact the service department for assistance. Whether you need an oil change, tire service, inspection, battery help, or more involved repairs, clear communication helps you make informed decisions about your vehicle.

Clear communication matters throughout ownership, including when your Kia needs maintenance or service.

Confidence backed by Kia warranty coverage

Choosing a vehicle is about more than finding the right price today. It is also about feeling confident in your purchase over the years ahead.

New Kia vehicles include an industry-leading 10-year/100,000-mile Powertrain Limited Warranty for the original purchaser, along with a 5-year/60,000-mile New Vehicle Limited Warranty. Certified Pre-Owned Kia vehicles may also qualify for important warranty benefits. Warranty coverage is subject to limitations, exclusions, and terms, so customers should review the details in their warranty materials or speak with a Kia retailer.

You can learn more about available coverage on our Kia warranty information page.

For customers interested in electric driving, Kia’s EV lineup includes models such as the EV6, EV9, and Niro EV. Kia also offers hybrid and plug-in hybrid options, along with popular gas-powered cars and SUVs. Our new Kia inventory makes it easy to explore current models, while our used vehicle inventory offers additional choices for budget-minded shoppers.

Serving Roseville, Sacramento, and Northern California

Roseville Kia is located at 110 Automall Drive in Roseville, California, and welcomes customers from throughout the Greater Sacramento area and beyond. We serve shoppers from Roseville, Rocklin, Lincoln, Auburn, Sacramento, Folsom, Elk Grove, Citrus Heights, Carmichael, Rancho Cordova, Loomis, Granite Bay, and surrounding communities.

Our customers include first-time buyers, multigenerational families, immigrants building a new life in Northern California, commuters looking for an efficient vehicle, and drivers who simply feel more comfortable speaking their native language.

You do not need to know every automotive term before visiting. You do not need to have your financing arranged in advance. And you do not need to navigate the process alone. Let us know which language you prefer, and we will help connect you with a member of our team.

Our goal is to make every customer feel informed, respected, and welcome at Roseville Kia.

One dealership, many languages, one welcoming experience

At Roseville Kia, we believe every customer deserves respect, patience, and straightforward information. Speaking your language is one important way we help deliver that experience.

When you are ready to explore your options, visit our Languages We Speak page to find a team member who can assist you. You can also contact Roseville Kia, browse our inventory, or visit us in Roseville.

Whatever you are looking for, an affordable used car, a family-friendly SUV, a new Kia EV, or reliable service for the vehicle you already own, we are here to help.

We'll help you PAY LESS, so you can SAY YES!

Jordan Rodgers, General Manager, Roseville Kia

12 Languages, 1 Dealership: Roseville Kia Serves